Why we do what we do
Anybody who has spent any time looking into the organic skincare community is bound to realize how amazing and passion-driven this niche is. For every large million-dollar skincare company, there are dozens of small entrepreneurs who painstakingly make their products in small, handmade batches using formulas that often takes months, if not years to perfect. These entrepreneurs, we have found, are people who believe in principles of environmental responsibility and sustainability. They are people driven by ethical concerns, such as animal testing and animal cruelty. They share a common belief: what is good for the skin should also be good for the body and the planet.
Most importantly, they’ve proven it, by making products that are toxin-free, pure, derived from nature, and just as potent – if not more so – than their mainstream counterparts.
The organic products niche
is unlike any other
While quality is a given for genuinely organic brands, it can be challenging for the average consumer to shop for organic products.
First of all, manufacturers of certified, authentically organic brands refrain from chemical preservatives and toxic additives, and the trade-off for using such ‘clean’ formulas is a shorter shelf life for the product. This very same thing that makes organic skin care so great is also what makes them challenging to keep in stock; many wholesale stockists consider it unprofitable to include such products in their shelves because unlike preservative-laden skincare, they won’t retain freshness if left lingering in the backroom for months.
Organic products cannot be cranked out in large scale quantities like non-organic products, because a lot of care and planning goes into sourcing raw (often scarce) ingredients. The steps in the manufacturing process themselves prioritize the retention of the natural potency of the ingredients, rather than efficiency and economy. More often than not, manufacturers of organic products find it essential to keep their business at a smaller scale, so that they can ensure quality control. This translates to lower profit margins, so these businesses would very much prefer to invest in quality rather than expensive store placements and advertising campaigns.