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Why we do what we do

Anybody who has spent any time looking into the organic skincare community is bound to realize how amazing and passion-driven this niche is. For every large million-dollar skincare company, there are dozens of small entrepreneurs who painstakingly make their products in small, handmade batches using formulas that often takes months, if not years to perfect. These entrepreneurs, we have found, are people who believe in principles of environmental responsibility and sustainability. They are people driven by ethical concerns, such as animal testing and animal cruelty. They share a common belief: what is good for the skin should also be good for the body and the planet.

Most importantly, they’ve proven it, by making products that are toxin-free, pure, derived from nature, and just as potent – if not more so – than their mainstream counterparts.

 

The organic products niche
is unlike any other

While quality is a given for genuinely organic brands, it can be challenging for the average consumer to shop for organic products.

First of all, manufacturers of certified, authentically organic brands refrain from chemical preservatives and toxic additives, and the trade-off for using such ‘clean’ formulas is a shorter shelf life for the product. This very same thing that makes organic skin care so great is also what makes them challenging to keep in stock; many wholesale stockists consider it unprofitable to include such products in their shelves because unlike preservative-laden skincare, they won’t retain freshness if left lingering in the backroom for months.

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Organic products cannot be cranked out in large scale quantities like non-organic products, because a lot of care and planning goes into sourcing raw (often scarce) ingredients. The steps in the manufacturing process themselves prioritize the retention of the natural potency of the ingredients, rather than efficiency and economy. More often than not, manufacturers of organic products find it essential to keep their business at a smaller scale, so that they can ensure quality control. This translates to lower profit margins, so these businesses would very much prefer to invest in quality rather than expensive store placements and advertising campaigns.

 

That’s why we are here

That’s how Sassafras came to be. Behind the team managing the e-commerce store and leading marketing efforts are two of the unlikeliest guys you’ll find elbow deep in the health and beauty niche: Karthik and Syed.

Karthik and Syed are no strangers to online commerce, but their usual clients are tech companies and service-oriented corporations. The pair’s unlikely foray into the organic niche was actually inspired by Karthik’s wife, Anu, who observed that the ‘real’ organic brands (organic, not just ingredients-wise, but also in the sense of being made by people who are also emotionally and philosophically in what they are creating) did not have much market presence in the usual retail stores. Very few also operated mortar-and-brick shops; there were even some mom-and-pop sites that didn’t even have any online ordering format.

Long story short, Anu got Karthik and Syed involved. With their years of experience in technology-driven marketing, the two saw an opportunity to really help smaller merchants reach a wider audience, grow bigger. That was in the early part of 2015. A little over a year later, the Sassafras Store officially went live on September 2016.

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Our Commitment

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The Sassafras Team is committed to genuinely work with merchants and co-market with them, ever willing to use our skills in online marketing to drive more sales. We believe in each brand we carry, and that motivates us to do nothing but our best for each one. To the customer, we stand by our promise to offer a wide selection of authentically organic and natural products, and ensure their absolute satisfaction – no questions asked on refunds.

We are here for the long haul. Rest assured that we are always looking for ways to consider how to optimize our shipment operations, how to improve our responsiveness to both merchants and customers who place their trust in us. We make it our goal to build our relationships deeply, to make connections that go beyond commercial transactions. We’re also setting our sights high: exploring ways to become an online partner with leading research and certifications groups to enable us to deliver an even higher level of service and reputability.



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